AI influencers are a popular phenomenon, and they seem to be taking over Instagram. They are blurring the lines between real and virtual worlds and occupy such professions as fitness coaches, singers, fashion bloggers, and even supermodels.
AI influencers are cheaper to maintain, and they earn as much as any other human Instagram star, considering how many brands want to appear modern and digitalized.
Without further ado, keep reading to find out who is the most influential AI persona.
What Are AI Influencers?
AI influencers or virtual influencers are digital creations generated with Artificial Intelligence and computer-generated imagery (CGI).
AI influencers can be compared to other human influencers because they have similar looks, interests, and even behavior. They basically do everything a regular Instagram-famous person does, including photoshoots and brand collaborations, except they do not exist.
It is often a single person who comes up with an idea of a certain AI persona, but it takes a team to manage and continue creating images, videos, and even songs. Followers love watching the process or success of AI-generated influencers because of how humane they seem with their unique personalities.
Top AI Influencers You Should Follow
There are hundreds of AI influencers on Instagram–they blog about their lives, take photos from the same angles, and even have friends, just like people do. You may want to double-check who you follow, as AI accounts are sometimes hard to distinguish from real humans.
So, what are the top 10 AI influencers? A few of them you might have already seen online but some of them will come as a surprise. Here is the full list of AI celebrities ranked by their popularity:
1. Lu do Magalu – 7.2M Followers
- Instagram handle: @magazineluiza
- Creator: Magazine Luiza (2003)
Lu do Magalu is the most followed AI influencer from Brazil. She was created in 2003 by Magazine Luiza and centers around lifestyle content. The initial idea was to create a virtual assistant for the e-commerce website, but her responsibilities have expanded. Now, you can find Lu do Magalu giving interviews, posting reports, advertising products, and engaging with her audience on Instagram.
Lu do Magalu is the most famous AI influencer, with over 7 million followers on Instagram, but she also has a strong presence on TikTok and YouTube.
Thanks to her fanbase, the AI influencer has partnered with many brands, some of which you can see on your IG profile. As she hasn’t achieved enough, Lu do Magalu has become the very first AI model on the cover of Vogue Brazil. Simply impressive!
2. Lil Miquela – 2.5M Followers
- Instagram handle: @lilmiquela
- Creator: Brud (2016)
Lil Miquela took over Instagram with her realistic AI-generated photos that made many people think twice about whether she was a real human being! Created by Brud in 2016, Lil Miquela has gained 2.5 million followers, making her the second most followed AI influencer.
Lil Miquela is a fashionista who experiments with her style, visits beauty salons, travels, and meets with other influential people. And not only with her up-and-rising Instagram brother and AI influencer Blawko, but with real people, including Rosalia, Millie Bobby Brown, Nile Rodgers, Bella Poarch, and more!
Among notable achievements, Lil Miquela was named one of Time Magazine’s 25 Most Influential People on the Internet in 2018. The famous AI influencer has also partnered with worldwide brands like Givenchy, Chanel, Calvin Klein, and more.
3. Leya Love – 545K Followers
- Instagram handle: @leyalovenature
- Creator: Cosmiq Universe AG
Leya Love’s purpose seems not to promote brands but to share love, inspiration, and compassion with her followers. No wonder she describes herself as the Ambassador for Planet Earth and even has an online chat where you can share your thoughts on nature, technology, sustainability, and more.
Leya Love is backed by the World Awareness Movement, and her role is to share positive and inspiring content.
The AI influencer now has 545K followers and partners with brands that support her goals. Moreover, you can get a chance to attend events that Leya participates in. One of the past ones includes Human Consciousness and Artificial Intelligence.
4. K/DA – 490K Followers
- Instagram handle: @kda_music
- Creator: Riot Games (2018)
K/DA is not just a single AI influencer–it’s a whole band! And not just any K-pop band but a part of League of Legends. Each persona is a mirrored version of Ahri, Akali, Evelynn, and Kai’Sa. League of Legends fans might have recognized that the name of the band stands for kills, deaths, and assists.
K/DA band was created in 2018 by Riot Games, the developer of League of Legends, and sung by Miyeon (Ahri), Soyeon (Akali), Jaira Burns (Kai’Sa), and Madison Beer (Evelynn).
Sadly, the K/DA K-pop band finished their career in 2020 but still has a strong following of almost 500K people.
5. Noonoouri – 489K Followers
- Instagram handle: @noonoouri
- Creator: Joerg Zuber (2018)
One of the extraordinary top AI influencers is Noonoouri, which was created by German graphic designer Joerg Zuber in 2018. What’s unique about Noonoouri is that she is actually produced by a human. Dah, every AI influencer is created by a human, but Noonoouri is different. The creators record themselves performing movements that the AI influencer does on Instagram.
Apart from being an AI influencer, Noonoouri is also a singer and has partnered with Warner Music, one of the biggest record labels. Moreover, she has campaigned for fashion brands like Dior, Valentino, and Balenciaga.
6. Thalasya Pov – 456K Followers
- Instagram handle: @thalasya_
- Creator: Digidiva
Thalasya Pov is the first Indonesian AI influencer with 456K followers. She is a digital creator who loves showcasing her culture. In addition to that, Thalasya seems to be an active AI persona, sharing her daily activities like going out with friends, shopping, and, of course, traveling.
Similar to other AI influencers, Thalasya promotes different brands, including Canon and GarudaFood, Indonesia’s leading food and beverage company.
7. Imma – 394K Followers
- Instagram handle: @imma.gram
- Creator: ModelingCafe (2018)
Similar to Thalasya Pov, Imma is also the first AI influencer in Japan. Her following is slightly smaller, but it is still enough to say she is quite popular, counting 394K followers.
Judging from her Instagram profile, Imma is an outgoing influencer, a foodie, and has a digital dog named Einstein! Imma has been seen on Instagram posing with quite a few celebrities, in particular Kesha, MLMA, Lil Nas X, and many other stars.
Imma has also partnered with many popular brands, including Dior and Nike and has launched her personal merch under the name of Astral Body.
8. Aitana Lopez – 328K Followers
- Instagram handle: @fit_aitana
- Creator: The Clueless (2023)
Aitana Lopez is a Spanish AI influencer based in Barcelona. She is new to Instagram and joined the platform only in 2023. However, her fanbase counts 328K followers.
Aitana is a young fitness enthusiast, a true gamer, and a model. She posed in brands like Victoria’s Secret, Brandy Melville, and Guess.
Compared to other top AI influencers, Ms Lopez is the most realistic-looking one out of them all.
9. Shudu – 238K Followers
- Instagram handle: @shudu.gram
- Creator: Balmain and Cameron-James Wilson (2017)
Shudu looks like a supermodel on the cover of Vogue, and for a good reason! She is the first AI-generated supermodel. With almost 300K followers, Shudu has collaborated with Karl Lagerfeld, Louis Vuitton, BMW, and more!
Shudu was created in 2017 by fashion photographer Cameron-James Wilson, who was given the task of creating a digital and diverse model for Diigitals by Balmain. According to the creator, Shudu was inspired by Naomi Campbell, Alek Wek, and Iman.
Shudu gained instant popularity right after the first image was posted, but her true fame began after Fenty Beauty reposted it.
10. Bermuda – 221K Followers
- Instagram handle: @bermudaisbae
- Creator: Brud
Next up is Bermuda, who is actually Lil Miquela’s sister and generated by the same creator, Brud. Bermuda is also a fashion influencer and a fitness enthusiast, which you can totally see from her profile’s bright and diverse images. She usually posts images of her outfits but sometimes you can see her posing together with Lil Miquela.
Counting 221K followers, Bermuda is a rising star, and we are sure to see more of her, collaborating with brands and taking shoots with other celebrities.
How Do AI Influencers Work?
With the rise of AI influencers on Instagram, there’s always a real person or team behind the success. From generating lifelike images to negotiating partnerships with influencers and brands, it takes significant effort to create an AI persona that people want to follow.
One key advantage of AI influencers is their scalability. Creating content takes far less time, and these digital personas can quickly build connections with curious followers. As more people observe these accounts out of intrigue, brands can take advantage of this and reach a broader audience faster.
FAQs About Top AI Influencers
What are AI influencers?
AI influencers are computer-generated personas designed to engage with followers. These virtual influencers often have realistic appearances and interact with users much like human influencers, promoting brands, products, and lifestyles.
How do AI influencers create content?
AI influencers rely on artificial intelligence and machine learning to generate realistic images and videos. A team of creators typically manages the content strategy, designing posts, captions, and collaborations to maintain AI influencers’ relevancy.
What are the benefits of using AI influencers for brands?
AI influencers offer several advantages for brands, including scalability, faster content creation, and lower costs compared to human influencers. They can also be customized to specific brand needs and can engage with followers quickly, hence helping companies reach a wider audience efficiently.
