Being a successful content creator on a social media platform that entertains over a million active users sounds not only hard but also time-consuming. It takes hours only to brainstorm all the possible video ideas, not to mention days spent on shooting and editing the final 1-minute-long content for TikTok.
Given how many hours people spend on TikTok daily, it seems that the chances of your content appearing on the For You page are high, arenāt they? Sorry to break it to you, but your TikTok fame depends on the platformās algorithm, which is, in turn, affected by various factors.
Ready to learn how to leverage the TikTok algorithm to go viral? Keep reading and take notes on how to get noticed quickly and build your fanbase!
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Key Points
āļøTikTok Algorithm Personalization: The algorithm prepares unique For You pages for users, tailoring content to their preferences and viewing behaviors.
āļøRanking Signals: User interactions, video details (e.g., hashtags and captions), and device settings influence how videos rank and appear on the feed.
āļøLeveraging Trends: Adding trending sounds, participating in challenges, and including hashtags boosts visibility, especially when paired with unique content twists.
āļøConsistency and Quality: Posting regular, high-quality videos with a recognizable style keeps you relevant and memorable to your audience.
āļøAudience Connection: Building genuine relationships with followers enhances engagement and fosters long-term loyalty.
What Is the TikTok Algorithm?
The TikTok algorithm keeps you glued to your screen. Itās the formula that knows exactly what you like to watch, what triggers your emotions, and what you hate seeing the most. When you open the TikTok For You page, you never seem to switch to any other tab simply because TikTok has prepared a perfect collection of videos for you to scroll through for the whole day. This is exactly what the TikTok algorithm is.
If you ever compare your For You page with your friends, you will instantly notice how the algorithm curates unique collections of videos purely based on individual preferences. But what does this mean for content creators looking for ways to reach a wide audience?
Your content is designed to resonate with a specific audience, and the algorithm connects viewers with your videos only when mutual interests align.
For example, if you create comedy videos, the algorithm is likely to display them on the For You pages of users who engage with similar contentāwhether by liking, commenting, or following related creators. This highlights the importance of user viewing behavior in influencing how the TikTok algorithm operates.
Moving on to the next question, we will explore how to optimize your video to catch the algorithm’s attention.
How Does TikTok Algorithm Work?
If everyone understood how social media algorithms worked, becoming an influencer would be much easier for anyone to achieve. Itās rare for these platforms to reveal their secrets and formulas that guarantee a piece of content goes viral. Moreover, it would simply be unfair to other creators who wouldnāt be able to get their hands on the secret recipe.
However, some social media platforms, including Facebook and TikTok, have shared guidelines for content makers to appear on their audience’s For You page.
This leads us to the next most important factor of the TikTok algorithmāits ranking signals.
The Ranking Signals of TikTok Algorithm
TikTokās For You page is unique for every user because itās highly personalized based on the individual’s interests and preferences. Even when a userās likings shift, the algorithm picks up these changes fast and adjusts the For You page accordingly.
The TikTok algorithm relies on three key factors that provide content creators with valuable insights into boosting their videos to the top of the feed. Keep these ranking signals in mind:
User Interactions
Content makers ask their followers to like, subscribe, comment, and share for a valid reasonāand this is to boost the ranking of a piece of content. The more people interact with a video, the faster it will be picked up by the algorithm.
The TikTok algorithm goes even deeper by analyzing various user interactions, including reporting content as inappropriate, blocking creators, hiding specific sounds or creators, watching long videos to the end, and engaging with personalized content. These actions further refine what appears on a userās feed!
Video Information
Everybody knows from Instagram that a video or a photo without a hashtag or even a basic description will not go far. The same applies to TikTok, as videos require captions, sounds, effects, trending topics, and hashtags to be recognized by the algorithm.
Device and Account Settings
This one can be surprising for content makers, but device and account settings help the algorithm understand your and your audienceās geolocation, language preferences, and device type.
The type of device used to access TikTok can influence the preferred video length. For instance, users might favor short videos on their phones during a quick break while opting for longer streams on a tablet.
Although this factor is less critical than user interaction and video details, it still contributes to connecting with your target audience effectively.
How to Leverage the TikTok Algorithm for Views
What can you do to work with the TikTok algorithm to help you boost views and rank higher? The short answer is to understand the platform by exploring how it works.
The long answer is that you need to work on your video-making skills, stay up to date with trends, be consistent in your posting, and offer unique content to your followers. It is a lot to unwrap, isnāt it? Do your best, and the rest will come with experience.
You can find hundreds of tactics on the internet telling you what to make videos about and how to make them, but there are 10 universal things you must do to achieve long-term success as a content creator on TikTok.
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10 Tips to Get Noticed by TikTok Algorithm
Understand TikTok SEO
Search Engine Optimization (SEO) will stay relevant as long the internet exists, so you better find time to acquire TikTok SEO skills ASAP! Here is why:
- š„Understand Your Audienceās Needs: Every niche comes with a set of questions users frequently ask, which often translates into what theyāre searching for on TikTok. Your goal is to address these concerns. Research popular hashtags and review comments under your videos or those of competitors to uncover trending topics and viewer interests.
- šFind Relevant Keywords: Include at least two relevant keywords in every TikTok video. These should align with your content and address the themes or questions your video explores. Keywords not only enhance visibility but also improve engagement by targeting the right audience.
- āÆļøOptimize Your Videos for the Algorithm: Finally, learn to optimize your videos to make them discoverable by the algorithm. Incorporate captions, keywords, trending sounds, on-video text, and other elements to boost engagement and ensure your videos are aligned with what the algorithm prioritizes.Ā
Use TikTok Creative Tools
TikTok offers useful features available in its app that help you enhance your video and make it more appealing to your audience. However, to optimize your content, you first need to make it visible to others. Here is what you need to do:
- āØļøAdd 2-5 hashtags to your videos.Ā
- š¶Add a sound, either original or from TikTokās audio library.Ā
- š§²Type a caption to attract the attention of your followers.Ā
- š§āš¬Experiment with TikTok features like Duets and Stitches.Ā
Take Advantage of TikTok Trends
Never underestimate the power of trends and how they can benefit you. If you join the trend early on, you may have a chance to appear on the For You page for many viewers, even within a short period of time after posting your content.
Whether it’s a dance, a challenge, or a song, make sure to either recreate the trend or add your own twist to it to go viral. Donāt forget to apply the rules mentioned above to reach a wider audience ā¤“ļø.
Add Popular TikTok Hashtags
Popular hashtags can boost your following as much as joining a TikTok trend. However, while trends come and go, hashtags remain linked to your video, making it discoverable long after the published date.
Go to TikTok Creative Center to find the most searched hashtags in your country, and make sure to create the content relevant to the chosen keywords.
Here are some tips on how to add TikTok hashtags:
- šChoose the hashtags relevant to your video.
- āLimit the number of hashtags to up to 5.
- šWhen launching a brand-related challenge, donāt be afraid to come up with a unique hashtag for your followers to use.
- šUse the search bar to discover the most searched hashtags.
Post Consistently
Every TikTok user’s For You page changes almost every minute, adding new content that matches viewers’ interests. This means your video from five days ago might already be irrelevant or buried in the vast TikTok feed.
āIf you want to remain relevant, memorable, and followed, you need to deliver regular content. At the same time, your audience expects quality over quantity, as poor content may not resonate with them and keep their attention.
Having a signature move also helps your content stand out, making it more recognizable, shareable, and buzzworthy.
Target Your Audience
Every business guide tells you to find your target audience and create products that they are looking for. The same principle applies to TikTokāyour audience is searching for content that resonates with them and addresses their pain points.
š„Hence, identifying and targeting this audience will help your videos align with their expectations, resulting in the formation of a loyal following and higher engagement rates.
Create High-Quality Videos
Sometimes, it is not the length of the video that affects its view count but the overall quality of the video, your performance, and the value it provides to the audience.
š¤³A well-lit, clear, and engaging video with added captions, sounds, and hashtags will attract more views than posting multiple poor-quality videos.
Research your audience and focus on the things they want to see on your profile. Focus on creativity and the audienceās needs to make your videos stand out in the feed.
Post TikTok Videos at the Right Time
When uploading a TikTok video, you expect (or hope) to see the view count growing within secondsāhowever, itās not possible if your audience is not active.
šPosting when your audience is scrolling the platform will boost your engagement and send a signal to the algorithm that your content is worth sharing beyond your follower list.
Here are the approximate peak hours on TikTok:
- Monday – at 4 PM
- Tuesday – at 4 PM
- Wednesday – at 4 PM
- Thursday – at 10 AMĀ
- Friday – at 4 PM
- Saturday – at 11 AM
- Sunday – at 2 PMĀ Ā
Add a Unique Twist to Your Videos
You have the power to decide how to grow your follower list, but statistics show that content creators who add their unique twist to videos are the ones who stay memorable and spark conversations.
š³When starting out, itās perfectly fine to borrow ideas and follow trends. However, there comes a point where only your creativity and personality will set you apart, helping you cross that threshold and build a loyal audience.
Build Genuine Connections with Your Followers
Finally, building real connections with your followers will make them feel special and improve your engagement rates. Your fanbase will be more willing to interact with you and your content.
āThis is the most important factor in growing your TikTok account because you can only earn a living thanks to your loyal following and genuine interest in your life.
As you gradually become a content creator with a million followers, you will have less time to dedicate time to your audience. However, you should always try to grab an opportunity to connect with your fans, no matter how popular you become.
Final Words
Understanding the TikTok algorithm is not that hard if you know what makes it pick your video from a thousand other options. TikTokās mechanics are not only about optimizing your content or engaging with your audienceāyour unique touch and approach play an equally crucial role in growing your account.
However, building a strong following takes time that some content creators may not have. If you need to create an income from TikTok and require a high number of followers and interactions with your content, Bulkoid can help!
With Bulkoid, you can speed up the process and increase the chance of your content going viral. Check out our TikTok services and see how we can help you become famous within weeks!
Frequently Asked Questions About TikTok Algorithms
How to reset the TikTok algorithm?
If your For You page no longer matches your interests, you can reset the TikTok algorithm by tapping on Content Preferences in settings and selecting Refresh Your For You Page.
What are the algorithmās ranking factors?
According to TikTok, the algorithm takes into consideration three main factors when ranking content. The first factor is user interaction, which is thought to be one of the most important. The second one is video information that helps the platform understand your video and its purpose in as much detail as possible. Finally, device and account settings play a smaller yet no less important role in how people interact with TikTok and its content.
What will the algorithm not recommend?
Itās not hard to see that the TikTok algorithm will prioritize relevant content for its usersāhowever, there are a few types of videos it will ignore. These include:
- Videos a user has already seenĀ
- Videos that are duplicatedĀ
- Videos that may upset the viewer
- Videos that are flagged as spam
