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When entering TikTok, you see people lip-syncing, dancing, and reviewing other TikTok videos. Can you make money on TikTok that easily? Well, not really. Although you can get fame with easy-to-digest videos, earning real money requires something more than just showing off your moves. 

Monetization on TikTok has become the sole income stream for many content creators, but the journey to making a living wage out of a single platform is not simple but still possible for many newcomers. 

Whether you are a small brand or business, a micro-influencer, or someone looking for new ways to monetize your work, TikTok has something to offer. Keep reading to find out the best ways to earn money on TikTok, along with other crucial tips that can help you grow your account.

How Do People Make Money on TikTok?

Fortunately, there are no requirements set by the platform saying that you need a certain number of likes or followers to start earning money. Unlike YouTube, if you have monetizing opportunities, you can start benefiting from them from the moment you register on TikTok. 

However, naturally, you are most likely to receive offers from other brands and companies when you have a strong follower base and have established yourself as a trustworthy and credible content creator. 

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How to Get Paid on TikTok for Views: 10 Monetizing Opportunities 

The monetizing opportunities you will find here are not your regular recommendations of how to gain popularity on TikTok with trending hashtags, viral videos, and popular songs or dances. Here, you will discover tips that will help you make real money and turn your TikTok account into a steady flow of income. 

There is no one-size-fits-all strategy, so you should choose a way to make money that resonates with your work as a content creator or business owner.  

  1. Join the TikTok Creator Fund 

Any seasoned content creator or a beginning influencer can join the TikTok Creator Academy to learn monetizing features, from setting up a shop to activating a subscription on your profile. Besides, it is the place where you will make your money.

TikTok has been rewarding its creators since 2020, and any inspiring influencer can benefit if they receive sufficient likes and comments. Within the Academy, you can join a Creator Fund, a program that tracks your engagement levels and metrics and rewards you for entertaining the platform’s users.

The initial purpose of the Creator Fund was to support creators financially and enable them to continue creating high-quality content. The fund started with 200 million dollars, which is a high enough amount to back the hard-working TikTokers. To this day, TikTok continues to support its active users, but with a few requirements: 

  • You need to be at least 18 years old to join the TikTok Creator Fund
  • You must reside in an eligible country (the USA, France, the UK, Germany, Italy, or Spain)
  • You must have a minimum of 10,000 followers 
  • You must abide by TikTok’s terms of service and community guidelines

As soon as you qualify for the Creator Fund, you can start earning passive income without doing anything extra. As long as you create high-quality videos and stay active and engaging on the platform, you can make extra money. 

  1. Collaborate with Brands, Businesses, and Other TikTokers 

Collaboration is key to earning a strong fanbase and creating a solid income stream. There are three ways to collaborate: with brands, companies, or other content creators. 

First, let’s cover how you can earn money with brands and businesses. This might be one of the challenging ways to earn extra cash because brands and businesses prefer to spend a hefty amount of money on influencers with high metrics. If you’re still trying to reach your first 10,00 followers or likes, go to Bulkoid for help!

If you have a strong online presence, local brands may already be eyeing you for collaboration opportunities. These partnerships usually involve promoting a product or service in exchange for payment. Some businesses may pay upfront, while others prefer to pay based on results—ultimately, it comes down to your negotiation skills.

Secondly, you can collaborate with other content creators and earn per campaign. Fortunately, you no longer need to manually search for influencers or compete to get your message noticed in their overflowing inboxes. Instead, you can join the TikTok Creator Marketplace.

The TikTok Creator Marketplace is where you can search for other creators, invite them to collaborate, and check the campaign’s insights and budget. The platform also helps businesses and brands search for creators that are relevant to their niche and collaborate with them to promote products and services. Here is an example of a case study posted by TikTok:

Consequently, you can be in the same position as @tayandthetwins, getting paid $$$ for promoting a product or service that organically fits into your niche. 

  1. Join Affiliate Marketing Programs 

Affiliate marketing is not a new thing on TikTok, so why not claim some commission for yourself? To earn money from affiliate marketing, you need to find products to promote and sell–the percentage of each sale goes directly to your pocket. 

Tracking the results of your affiliate marketing is possible with a unique link that you will share on your TikTok profile and encourage your followers to use it and purchase whatever is being promoted there. 

To benefit from successful affiliate marketing, it’s important to be transparent with your audience. Nobody likes to be lied to, and when you add a hashtag indicating it’s an affiliate promotion, viewers will be more likely to click on the URL. 

Where to find affiliate opportunities? There are a few platforms that will help you connect with companies looking for TikTok influencers for their products, namely: 

  • Amazon Associate 
  • eBay Partner Network 
  • Rakuten
  • Shopify Collabs 

Our advice is not to go and grab any available affiliate product–on the contrary, pick only those products that perfectly blend into the type of content or niche you are working in. 

For example, it makes sense to promote kitchen appliances if you have a cooking blog or sports outfits if you are in a fitness niche. 

  1. Encourage Followers to Send Your Live Gifts 

You may think that the LIVE feature on TikTok is only recommended to influential content creators–however, that couldn’t be further from the truth. Even with your 50 or 100 followers, you can go LIVE and broadcast your life, your favorite game, or your cooking skills. 

When going LIVE on TikTok, it’s not only your followers who can join the stream–TikTok LIVEs are an opportunity to grab the attention of your target audience. 

If your LIVE streams are engaging, funny, and valuable to viewers, they can send you gifts. Your LIVE viewers can choose any gift to show their appreciation that suits their budget. A gift can cost as low as 1 TikTok coin to 3,000+ per single gift. 

According to the platform rules, TikTok takes 50% of every donation, meaning if a follower sends you a gift worth 100 coins, the platform will deduct 50% of it, leaving you with 50 coins in your account. Despite this, TikTok LIVEs are popular among users, and if you have an engaging audience, you can earn a hefty sum per stream. 

  1. Activate TikTok Live Subscription Feature 

TikTok is evolving, and if you have been using the platform since it was launched, you might also be surprised by the number of new features available to content creators. One such feature is subscriptions. Earlier, TikTok users could only follow TikTok creators, but now they can access premium content by paying for it. 

You can establish an ongoing stream of income by activating a paid membership on your account. Be ready that if you add a subscription option, you should create unique content for the special few who decided to support you. 

To give you some ideas, you can share exclusive videos, behind-the-scenes peaks, photos, Q&A sessions, and more. You can use a common trick of influencers, sharing the most intriguing details with paid members only. 

Since there is no minimum or maximum amount you can request for the subscription, an average fee varies between $5 and $25. However, that doesn’t mean you can’t set a low amount of $2 for a monthly membership or go as high as $100 if your content is worth every cent.  

To start earning money on TikTok with subscriptions, you need to meet the eligibility criteria first:

  • Be at least 18 years old
  • Have a minimum of 1,000 followers 
  • Meet the terms and conditions of TikTok
  • Have had LIVE for at least 30 minutes in the past 28 days 
  1. Sell Your Merch to Followers

What is a better way to earn money than to sell your unique merchandise to your loyal audience? Yes, you can do it on the platform without having to deal with a website. 

There are three different ways you can sell your merch on TikTok, namely:

  • LIVE shopping: One more reason to start going LIVE is not only because you can receive gifts that convert to money but also promotes your merch! Your viewers can watch your stream and see pinned products or browse the shopping basket while you’re live. 
  • From videos: Another way to sell your merch is by creating shoppable videos. These videos can promote your merch or other products, and your followers can purchase what they like directly from the in-feed content. 
  • From your account: Your followers can find your merch or other products you sell directly from your account without having to look for them anywhere else. 

Launching a TikTok shop is very beneficial for content creators who are primarily active on the platform. It’s a great way to attract your audience and have them purchase your products without being diverted away from your profile. 

As an experienced TikTok influencer, you already know what works and what doesn’t on the platform. Why not turn that expertise into a profitable business?

Many brands aspire to achieve quick fame on TikTok, but only a few succeed. You can step in as a TikTok consultant—helping companies find the right influencers, develop effective strategies, or even create compelling content for them.

As a successful TikTok creator, you can offer your expertise in exchange for financial compensation. Start by updating your profile to showcase your areas of expertise, share references, and highlight your achievements. 

If your strength lies in creating stunning videos but not in promotion, focus on excelling in your niche and providing value where you shine.

  1. Purchase TikTok Ads to Generate Traffic 

Sometimes you need to spend money to make money, and TikTok Ads offer a powerful way to attract a wider audience. You can set your ads to be shown in a specific region to people of a certain age and with certain interests. 

Basically, you can configure your ads so that they target those users who are most likely to be intrigued by your account. 

Here is how you can TikTok Ads to your advantage: 

  • In-feed videos: One of the most popular ways to show ads that appear on the For You page. Make sure these ads are eye-catching so that a viewer doesn’t swipe up instantly. 
  • Full-screen ads: Alternatively, you can opt for full-screen ads that cannot be skipped. These ads only last for a few seconds, but they 100% capture the viewer’s attention (simply because there is absolutely no distraction).  

If you have a brand or business, TikTok Ads are the best way to generate traffic to your account or another platform where users can purchase your products. By reaching a larger audience, you can boost sales or at least increase the recognition of your brand. 

  1. Create a Patreon or Buy Me a Coffee Account 

This one is not really a strategy to make money on TikTok, but by using your TikTok community, you can receive donations from your local community. 

Patreon is one of the most popular platforms where creators can have an account and encourage their followers to donate to them or even subscribe to support monthly. 

Patreon is similar to the Subscribe feature in TikTok, but there are a few tiers in Patreon, and each offers unique benefits like exclusive content, early access to videos, or anything else that you come up with. 

Buy Me a Coffee is another alternative platform to receive donations in exchange for premium content. However, this platform goes a step further, allowing you to create a shop and a membership. This is good for content creators whose main social media platform is not TikTok. 

Both platforms come with their advantages and disadvantages, so it’s very important to do your research (especially about how easy it is to withdraw your donations) before directing your followers to either platform. 

  1. Sell TikTok Accounts 

This monetizing idea is a long-term strategy that requires a lot of time and effort. You should be ready that growing a TikTok account can take months or years to attract the right audience and increase the engagement rate before you can sell it for a good enough price. 

The good part is that you can create multiple TikTok accounts and take your time growing each one before it becomes worth the purchase. Make sure each account has a defined niche and, preferably, a strategy.  

Alternatively, you can buy an existing TikTok account that has a good following but requires more work to bring it to a higher level. In addition to that, you can use an existing account with some following and direct it to your new accounts to boost all the metrics. 

  1. Activate Video Gifts 

Video gifts work similarly to LIVE virtual gifts, where viewers can react to your content by sending you Diamonds. When you collect a certain number of Diamonds, TikTok will reward you with a payment or a virtual item. So, it only makes sense to activate video gifts and earn some money without doing anything extra. 

Note that you need to be eligible for video gifts to activate them. Additionally, video gifts are only active in selected locations, so you may not have this feature available. Either way, here are the requirements for activating video gifts:

  • You must be 18 years old (or 19 in South Korea)
  • You must have at least 10,000 followers 
  • Your account must be at least 30 days old 
  • You must adhere to TikTok’s terms and community guidelines 
  • You must have a personal account (other accounts like business or government are not eligible for the video gift feature)

Besides these criteria, some videos may be ineligible for gifts if they include:

  • Duets and Stitches 
  • Ads or sponsored content 
  • Content that violates TikTok’s community guidelines 

Wrapping Up

Making money on TikTok is not only reserved for global influencers with millions of followers. If you have the right approach, it’s enough to have a smaller yet loyal following base to make money on TikTok. 

Among so many monetization opportunities, it’s easy to choose the one that perfectly aligns with your passion and turn it into profit. The key is understanding your audience, leveraging your strengths, and choosing a monetization strategy that fits your niche and skills.

Whether you’re sharing beauty tips, fitness advice, comedy sketches, or educational content, there is nothing more valuable than having loyal followers who are ready to show their admiration and appreciation by sending you donations or buying your products or services.  

So, whether you’re just starting or looking to take your TikTok journey to the next level, remember that the opportunities are out there. All it takes is creativity, consistency, and a solid plan tailored to your niche and goals.

Ready to explore new monetization opportunities but need more visibility? 

Let Bulkoid boost your metrics organically and elevate your profile’s ranking!

Frequently Asked Questions 

Can you get paid on TikTok?

Yes, you can earn through TikTok’s Creator Fund, brand partnerships, live gifts, selling products or services, and through many other monetization opportunities. Browse through 10 ways to make money on TikTok above and choose the ones that work best for you and your niche. 

How do TikTok influencers make money?

TikTok influencers can earn money from various brand collaborations, sponsored posts, affiliate marketing, and selling their own products or courses. If you are a micro influencer with a strong following base, you have all the chances to create a stable income from your TikTok account. 

How many followers do you need to make money on TikTok?

You don’t need a minimum threshold to start earning on TikTok. However, you typically need at least 10,000 followers to join TikTok’s Creator Fund, but smaller accounts can still earn through brand deals and LIVE streams.

What’s the best way to start earning on TikTok?

There is no one-size-fits-all strategy for earning money on TikTok. In contrast, there are tips you can follow, such as focusing on growing an engaged audience, creating niche content, and partnering with brands that align with your values. You can always test each monetization opportunity on TikTok and see which one suits you best. 

Can you make money on TikTok with a small following?

Absolutely! Even with a small following, your account is already valuable and influential. You can consider working with local businesses, selling your expertise, or using affiliate marketing.

What type of content makes the most money on TikTok?

TikTok is popular in many niches, from beauty to sport and gaming. Moreover, every niche has its target audience. However, if you are looking for the most engaging audience, you can consider niche-specific content like tutorials, reviews, or trending challenges that often attract brand deals.

How can you find brands to collaborate with?

You can use platforms like TikTok Creator Marketplace, contact brands directly, or connect through influencer marketing agencies.