One of the fastest-growing social media platforms, TikTok is a powerful hub for content makers and companies. Starting as a platform for sharing short videos, TikTok has become a key tool for connecting with the audience, sharing updates, improving visibility, and attracting more followers.
In order to get the most out of the entertainment app, you need to understand when your audience is most active. While it’s impossible to predict when all of TikTok’s billion users are online, there are key statistics that can help you pinpoint the best times to post.
Best Times to Post on TikTok 2024
So, what is the best time to post on TikTok in 2024? Some may say it doesn’t matter, and others will pinpoint the peak hours when most users are either free from work or commuting to it. But the real answer is it depends.
Before we reveal all the cards, it’s important to note that TikTok is still a relatively new platform with limited research available. As a result, there’s no universal “best time” for your posts to excel. What works for one creator may not be suitable for your audience.
If you are a new content creator looking for the best time to post, the key to growing your audience is posting frequently. Consistent content will help you attract new followers and build your presence on TikTok.
When to Post on TikTok in 2024?
Despite TikTok being the youngest platform, there are a few research studies available that indicate when people tend to scroll through the TikTok feed.
Here is what is available:
- Monday – from 3 PM to 6 PM
- Tuesday – from 4 PM to 6 PM
- Wednesday – from 9 AM to 11 PM and from 1 PM to 6 PM
- Thursday – from 9 AM to 11 AM and from 2 PM to 6 PMÂ
- Friday – from 4 PM to 6 PM
- Saturday – from 11 AM to 2 PMÂ
- Sunday – from 8 AM to 6 PMÂ
If you create content in bulk, scheduling posts during the optimal hours is a smart move. However, if your content is limited, prioritize posting between Wednesday and Thursday for the best engagement.
What Are the Peak Hours to Post on TikTok?
The peak hours for your audience may vary, depending on your location and the niche you occupy. If you haven’t figured out what works best for you, here are estimated peak hours for when to post on TikTok:
- Monday – at 4 PM
- Tuesday – at 4 PM
- Wednesday – at 4 PM
- Thursday – at 10 AMÂ
- Friday – at 4 PM
- Saturday – at 11 AM
- Sunday – at 2 PMÂ
If you are planning to post a series of videos, posting them all at once would not be a good idea. It’s recommended to suspend your audience and give them information about your day piece by piece. Here is what you can try:
- Monday – Start with initial posts at 10 AM and finish the “social media” day by sharing what you’ve done from 4 PM to 6 PM.Â
- Tuesday – Since 4 PM is the best time to post on TikTok, you can add a follow-up video at 5 PM or later at 7 PM.Â
- Wednesday – 4 PM is a popular time of the day for social media scrolling, so post your TikToks at this hour, and the latest published video should be ready by 7 PM.Â
- Thursday – Thursdays are for early birds who prefer to see fresh videos at 10 AM, followed by 11 AM and 4 PM. Â
- Friday – Don’t wait until late evening to post on Friday because it is the day for fun activities, and your followers won’t wait to see what you have in store for them if they have to run to a party. Start posting at 4 PM but have all your videos uploaded by 6 PM.Â
- Saturday – During a quiet weekend, people log in to TikTok between 11 AM and 2 PM, so don’t miss your chance to post engaging content.Â
- Sunday – The best time to post on Sunday is at 11 AM and 2 PM, however, you can also upload your videos until 6 PM and enjoy decent engagement rates.Â
Why Is It Important to Find the Best Times to Post on TikTok in 2024?
TikTok was designed to entertain users, and your job as a content creator is to engage your audience. Whether you share behind-the-scenes shots or the creative process behind product development, your content is created for your audience.
If your videos aren’t getting enough attention, you will miss out on opportunities to grow your brand and build trusted relationships with your followers. TikTok has the highest engagement rate of any social platform, making it a powerful tool for driving brand awareness and traffic.
Maximizing the potential of your social media account is easy when you know when your audience is most active. This way, you can ensure you will get enough likes, shares, and comments and will have a better chance of going viral!
That’s why planning the schedule of your posts shouldn’t be taken lightly. Note the peak hours we;ve mentioned before and do your best to boost the visibility of your TikTok videos.
Frequently Asked Questions
What is the best time to post on TikTok?
The best times to post on TikTok vary, but studies suggest that the highest engagement tends to occur between 9 AM–12 PM and 2 PM–6 PM. However, the ideal posting time depends on your specific audience.
How can I find the best time to post for my audience on TikTok?
To discover the best time for your audience, you should check your TikTok Analytics. There, you can track when your followers are most active and experiment with different posting times.
No matter when you choose to post, make sure it is consistent.
What is the worst time to post on TikTok?
Now that you know the best time to post on TikTok, it’s wise to understand when taking a break won’t hurt your engagement rates. The worst time to post is likely to be on Sundays, probably because people usually prefer to fully rest or spend time with friends and family instead of scrolling through social media.
