TikTok has developed from an app to show off your dancing skills to a platform to earn millions through affiliate marketing, sponsorship, and other opportunities available to content makers.
Even businesses of different sizes create TikTok accounts in order to reach out to a younger audience, so no wonder the social media platform has garnered so much traction over the past years.
When building a following, it’s essential to eventually define the niche you want to grow in. Choosing your segment allows you to focus your content, engage with your target audience more effectively, and establish credibility in your chosen area.
Belonging to a specific niche will help you connect with brands for partnerships and open doors for collaborations and sponsorships. Choosing the right niche can make all the difference in building your brand and attracting opportunities.
Without further ado, let’s find out the most prestigious and profitable niches to dominate!
Key Takeaways
💡A TikTok niche is a focused area of interest that aligns with a creator’s passions, attracting a loyal audience within a larger market.
💡Your niche will largely depend on your interests or hobbies. Creating content based on something you love will keep you motivated and authentic.
💡Market research is a must to understand what content performs well. Regularly check trending keywords and use them in your TikTok descriptions.
💡Some niches, like travel and product reviews, are highly competitive, but with consistency and effective marketing, it’s possible to break through and gain recognition.
💡Many TikTok niches, such as product reviews, beauty, or gaming, offer strong monetization opportunities once you build a dedicated following.
What Is a TikTok Niche?
A TikTok niche is an area of interest that aligns with creators’ interests and hobbies. It can be anything from fitness and wellbeing to product reviews and culinary. A niche is a subsection of a larger market that focuses on something specific. For example, you may follow a TikToker who occupies a fashion niche, posting solely about high-end attire.
Niches often attract a dedicated audience drawn to the unique aspects of a specific segment within a larger market. For content creators, this means lower competition, as niches cater to a more focused and loyal group of individuals.
With over a million active users, TikTok’s markets are highly saturated, pushing creators to focus on niches that resonate with a specific, relevant audience.
Why Join a TikTok Niche?
Many content creators join a certain niche on TikTok either because they are genuinely interested in the segment or to steer clear of fierce competition. That being said, niches often provide an advantage over larger markets, mainly because they come with a loyal and engaging audience.
Additionally, the TikTok algorithm rewards creators who know where they belong and for whom they produce content. Hence, you might have a higher chance of increasing your visibility and improving engagement, boosting your account in the rankings.
11 Best TikTok Niches to Choose From in 2024
If you’re not sure where to start and what industry to explore, here is a list of the best TikTok niches for you:
Food
🦐🥗🥓Food-related content is one of TikTok’s most beloved niches, with endless possibilities ranging from quick 20-minute recipes and healthy snacks to baking tutorials and creative food reviews.
Best of all, you don’t need to be a professional chef to succeed—unique recipes, personal flair, or even simply enjoying food on camera can capture users’ attention and build a loyal following.
Here are the keywords and hashtags you can search for to find out what other content creators make to rank high on TikTok:
Knowing what keywords rank at the moment will give you an idea of what to write in the description of your TikToks before publishing. This way, the TikTok algorithm will push your content to users with food and culinary interests.
Food trends are as popular as fashion trends, and content creators post videos with titles like “What I eat in a day,” “Girl Dinner,” and more. Taking part in a trend is one of the best ways to go viral and gain followers in a short period of time.
Travel
🏖️📷🌴Travel is arguably one of the most profitable niches on TikTok. Content creators go to hidden gems, discover offbeat destinations, and plan whole trips for their followers who simply adore watching positive, sun-soaked videos.
One of the popular types of travel videos found on TikTok is about must-visit destinations, accompanied by a list of places to see, food to try, and saving tips to follow.
TikTok Creative Center can provide insight into trending travel keywords for the past seven days or more to help you identify what users look for. These keywords shift with the seasons, becoming more popular during summer, so be sure to check the statistics regularly for the latest trends.
The travel niche is incredibly diverse, covering the trends of luxury travel, traveling on a budget, listing the best destinations to visit before a certain age and much more. Any content creator will find it easy to come up with content ideas and will almost never run out of ideas.
On the downside, the travel niche is highly competitive, so establishing an online presence may be challenging for a beginner. However, with the right goals in mind and a proven technique, it shouldn’t take more than a year or a few.
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Fitness
🚴🏋️🏊 Workouts and fitness are the third most popular niches to get involved in. If you are a personal trainer, love outdoor sports, or simply know your way around the gym–this niche was created for you!
The beauty of the fitness niche is that it can be further divided into so many subcategories, from medication and running to HIIT training and TRX workouts.
Additionally, you can focus your efforts on creating guides or recording motivational videos for your subscribers, so you are not limited to only exercising on your account.
The fitness-related keywords fluctuate greatly depending on the season and the TikToks with workouts peak right before summer. Hence, you should always stay on the go with trends by checking the most popular keywords regularly. This way, you will not miss any opportunities.
Many content creators record themselves either at home or in the gym, so it truly doesn’t matter where you want to make content as long as you post consistently.
Dancing
💃🕺Once TikTok exploded with the number of dancing videos, it became an entirely separate niche for many content creators who are professionals in their art and those who mainly join viral trends.
The dancing niche continues to thrive on TikTok, growing steadily with choreography, tutorials, and simple moves that captivate audiences. Whether you like it or not, it’s fairly easy to join the industry and succeed quickly, ensuring every trend is recreated on your TikTok profile.
Product Reviews
📱🚗🛴Product reviews are your path to gaining recognition not only from your followers but also from brands who will eventually send complimentary products for review. That’s the end goal of many TikTokers who start small and purchase items out of their pockets but soon enough can enjoy the monetization for giving their honest opinions.
If you have a knack for critiquing and evaluating, this is your chance to show off your talents by reviewing anything from beauty products to gadgets.
Recent keyword trends around household items reveal opportunities to optimize your videos, proving that product reviews can cover virtually anything people buy.
The product review niche is no less competitive than the travel one, but it is much easier to build credibility and earn trust with the target audience. People always look for items to make their lives easier, and you might become the source of that information.
From our research, we can see that many product review trends never seem to disappear–on the contrary, more videos are uploaded daily. Some examples include ”Amazon finds,” “Best gifts for,” “Top devices for,” and so on.
Fashion
👗👔👠Fashion trends come and go, so content creators never stop running out of ideas. Spring collections, what to wear this winter, how to dress for a date–pick your poison!
The fashion niche is very diverse, covering the latest trends, fashion shows, celebrity outfits, thrift stores, and even sustainable fashion. You can pick what interests you the most in fashion and develop your personal blog in that particular direction.
With countless clothing stores worldwide, a successful TikTok profile can quickly attract brands eager to collaborate.
As for the research, fashion-related keywords change every season, and you should definitely include some of the most popular hashtags when posting your TikToks.
There are numerous possibilities in the fashion industry, from inspiration to look boards and try-on content. You only need to choose your direction and connect with viewers who share your passion.
Beauty and Skincare
💄💅💇The beauty and skincare industries are exploding across all social media platforms, and TikTok is the place where creativity doesn’t have any limits. From transformational videos to tutorials and product reviews, beauty and skincare TikToks are the most searched ones.
The niche’s keywords may depend on the release of new products and revolutionary brands that enter the market, so never take your eyes off the TikTok Creative Center. Stay up to date with the latest trends and incorporate the hashtags relevant to your content.
From reviewing viral products to promoting your own skincare merch, TikTok is the perfect place to appeal to a wider audience and gain a strong following. This niche can be compared to the fashion industry, where users look for recommendations and search for answers to their skin problems, so your truthful opinion matters.
Lifestyle and Wellness
💊🧘🧑⚕️Lifestyle and wellness niches are suitable for content creators who are looking for a platform to share their healthy habits, promote supplements, and other tips that help improve the overall quality of life.
This niche attracts brand owners, coaches, nutritionists, and others looking to promote their businesses, yet you don’t need to be a professional coach to share valuable life-improving tips, organizational ideas, or self-development insights.
Recent keyword research highlights a strong focus on redirecting followers to websites where potential customers can purchase the advertised products, including organizers, vitamins, and more.
The lifestyle and wellness niche on TikTok thrives on promoting healthy habits and self-care routines. So, if that’s something that resonates with you, your followers will become your loyal customers and will be encouraged to improve their lives using your products.
Gaming
👾🎮🕹️The gaming industry has transitioned from Twitch to TikTok, gaining a massive following. Whether you’re a streamer or simply love sharing your passion for gaming, TikTok offers the perfect platform to showcase your skills, connect with fellow gamers, and engage a dedicated audience.
The keywords are abundant and will vary depending on the genre of games you play, so make sure to research the market in detail before shooting a TikTok video.
Gamers are not limited to sharing their playthroughs–on the contrary, many successful TikTokers share how they spend a day, what equipment they purchase, and even promote their other hobbies.
The best part is that the gaming industry is so profitable that monetizing it is easy once you build a good relationship with your target audience.
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Book Recommendations
📚The book recommendation niche may be new, but you will be surprised to see the #booktok reaching over 30 million videos. The fashion and fitness industries may seem appealing to a bigger audience, but TikToks with book recommendations have a dedicated and loyal community.
If you are a bookworm, there is no better niche for you than this one. It’s very similar to the niche with product reviews, but instead of items, you read your favorite literature, prepare must-read lists or sort them by genre, and create TikToks with your own reviews.
The TikTok book niche is as profitable as other industries on the platform, simply because you can cooperate with local publishers, bookstores, or brands that sell book-related products.
Many TikTok creators take their passion even further and create a book club for their loyal followers, where they read together and discuss the books of the month.
Faceless/Generated TikTok Videos
🐾🧳📍If you scroll TikTok often, you must have seen so-called faceless or generated videos with a voice-over or without. These videos usually include dubbed Reddit stories, lists of the most beautiful places on Earth, explanations of how something works, and so on.
This niche is ideal for shy TikTokers who do not want to share their personal lives or expose their face to the public. However, you need to have a good understanding of video editing to create an engaging TikTok that will go viral.
The “faceless” niche allows you to create content on virtually any topic, offering countless ways to succeed without revealing your identity while still ranking high. If you enjoy cooking, gaming, or sharing inspirational outfit ideas–you can create and share all this content anonymously without attaching your name.
How to Choose the Best TikTok Niche for Yourself
With so many interesting niches, it may be challenging to find the industry where you will succeed, and that’s perfectly fine. You don’t have to fully commit to a single niche right away–on the contrary, you can see where your passion takes you, and you might even create a brand-new niche along the way.
Meanwhile, to help you understand what you want and where you may flourish, follow these tips:
Identify Your Interests and Hobbies
The only way to do great work is to love what you do, and TikTok is a platform of opportunities. Perfect your hobbies or interests, and monetize your passion on the social media platform to create a stream of income and stand out from countless content makers.
🍳🏀💄Choosing a TikTok niche that truly intrigues you will keep you motivated to persevere through the ups and downs. You will notice how easy it is to create content when you love what you do.
Understand Who Your Target Audience Is
It’s amazing when you craft the content in the niche you enjoy, but if you create it for yourself, the chances of earning a living may be low. Instead, it’s worth researching your target audience to understand who your ideal follower (or customer) is, what age they are, and where they live.
🤼This way, you will understand better what your followers like, what they expect from you, and how you can help them improve their lives. Knowing your audience will give you an insight into their needs and problems.
Research Your Competitors
Now that you know your audience, it’s time to shift your focus to the competitors. A quick search in TikTok will reveal other content creators in your niche and their posting habits.
Our advice is to examine your competitors’ content closely and note how often they post, what issues they address, their must-have hashtags, and more!
🔎Compare the quality of your content to theirs. Check whose bio is more eye-catching and who posts the most. Identify gaps and opportunities to improve your weak points and set yourself apart!
Analyze Market Demand
Turning your passion into a business is incredibly rewarding, but it can quickly become draining if there’s no demand for your product or service.
〽️That’s why it would only benefit you to evaluate the demand before investing your time and money into your TikTok account. Research your audience, identify their needs, and ensure your content or offerings fill a gap in the market.
List Relevant Keywords and Hashtags
If you want TikTok users to find your videos–ass 3 to 5 relevant hashtags. Each TikTok niche has a set of the most popular hashtags that you can find in the search bar or TikTok Creative Center.
Experimenting with a different set of hashtags will help you see what works best for your niche and what attracts followers to your account. A video with a good description, clear sound, high quality, and niche-relevant keywords is a recipe for gaining traction.
Wrapping Up
Passionate about gaming? Love cooking? Got a good sense of fashion? Monetize your interest in TikTok.
Don’t let the competition hold you back—if you wait too long, it’ll only get tougher. Choose a niche that excites you, brainstorm content ideas, and start creating.
Want to fast-track your success? Visit Bulkoid and explore our TikTok services to boost your followers, likes, and views, helping you monetize your content sooner.
Frequently Asked Questions About Most Popular Niches on TikTok
Why should you find your niche on TikTok?
If you want to succeed in TikTok with your business–absolutely! Creating content for marketing purposes is one of the ways to boost brand awareness and gain potential customers.
Moreover, with over 1 million active users, TikTok offers big opportunities for businesses of all sizes.
At the same time, you need to find your selling point to make your company stand out in such a crowded social media platform.
What are the niches to post on TikTok?
Some of the most popular niches on TikTok include cooking, fashion, product reviews, gaming, beauty and skincare, and fitness. However, these niches also have highly competitive environments, making creativity and consistency key to standing out and building a loyal audience.
How to monetize your TikTok niche?
Content creators make a living by monetizing their TikTok accounts in all sorts of ways. Some of the most common opportunities include:
- Earning through the TikTok Creator Rewards program
- Earn a provision from sponsorships and partnerships with brands
- Earn a commission from sold items through affiliate marketing in your niche
- Launch your merchandise with your personal brand
