When Instagram stories run out, Instagram reels come into play! Short, engaging videos are so captivating, making people continue scrolling the feed to explore more and more content. 

Unlike IG stories, which are only visible to your followers, IG reels are accessible to everyone. The algorithm determines who is most likely to enjoy your video. Additionally, these reels stay on the platform permanently, and many users can save them to watch later. 

Undoubtedly, Instagram reels have more influence on your popularity than other features of social media. Hence, knowing how to make a captivating Instagram reel can bring you fame. In this article, you will learn the optimal reel length to keep users engaged and invite them to follow you for more content!

What’s the Ideal Length for Instagram Reel?

Instagram reels can be anywhere between 15 to 90 seconds. You can set your preference in your settings. So, where is the golden middle? Although Instagram does not share this information, the optimal reel length is anywhere between 7 and 15 seconds. This is because the average attention span is just over 8 seconds, meaning if somebody keeps watching to the end–your content deserves 5 stars for engagement. 

Why Does the IG Reel Length Matter?

Unlike YouTube, where videos longer than an hour can rank well, the same content would perform poorly on Instagram. Instagram relies on short videos, images, and temporary stories. Looking closely, Instagram posts aren’t as popular as they used to be in the early years of social media. Here is a proof of it:

According to the graph, Instagram reels generate twice the reach of other types of content, making them the most effective way to attract new followers. 

Besides, IG reels are the most popular way to showcase your personal blog or brand in aesthetic and short methods that both users and algorithms like.  

So, does the IG length matter? It sure does! If you want to extend your reach, gain new followers, and enjoy high engagement rates, sticking to the ideal reel length is a must! 

If your Instagram reel is too long, your audience may lose attention and skip to the next one, not because your content is boring but because they may lose focus and interest in it. As if it wasn’t bad enough, the platform’s algorithm may “hide” your reels from other users because of the high drop-off rate.  

At the same time, you should remember that a short reel isn’t always better. If you want to bring value to your followers and cannot pack all the information into the 10-second video, then it wouldn’t harm extending its length. 

What’s the Longest Reel Length for Instagram?

The maximum Instagram length is 90 seconds, which may seem short compared to TikTok’s 5-minute videos and even longer. However, not many social media users are ready to watch a single video for a prolonged amount of time, hence the reel being significantly shorter than TikTok videos. 

If you do need to use all 90 seconds for your reel, make sure it is engaging and keeps your audience interested. Here are simple rules to follow if you want to create captivating long reels: 

• Make your reels informative but not overly technical whenever you create educational content, such as tutorials and guides. 
• Ensure your reels are visually appealing, and don’t be afraid to be creative. People love seeing new things. 
• If you have to accompany your reel with written content, make sure to organize it in an easy-to-read way with emojis and spaces. 
• Consider the reel’s aspect ratio so that nothing is accidentally cut out. 

Final Thoughts 

Instagram reels are one of the most effective ways to grow your brand on social media. It’s a highly engaging and short way of reaching a bigger audience and attracting new followers to your profile. 

The length of your content may vary from the recommended–however, there is no one-size-fits-all approach to how you present your content. If you do need to record a longer video, make sure it is captivating and creative. In other cases, creating a compelling 10-15-second reel should help you gain many views. 

FAQ About Instagram Rels Length

What is the ideal length for an Instagram reel?

The ideal length for an Instagram reel is between 7 to 15 seconds. Shorter reels tend to grab attention faster and perform well with the algorithm, increasing visibility.

Can I make Instagram reels longer than 15 seconds?

Yes, you can create reels up to 90 seconds long. However, shorter reels often get more engagement since they’re easier for viewers to watch all the way through.

Does reel length affect engagement on Instagram?

Yes, shorter reels typically drive higher engagement. Keeping reels concise helps retain viewers’ attention, which signals the algorithm to promote your content more widely.

What is Instagram’s video aspect ratio?

You should stick to the 9:16 aspect ratio when creating an Instagram reel if you don’t want to cut our important elements.  

How often should you post Instagram reels?

Ideally, you should post between 3-4 times a week. However, the exact number will depend on your audience’s preferences and your niche.  

Can you schedule your reels?

Yes, if you have a few reels lined up, you can schedule a reel for a specific date to post it. This way, you will always have time to record a new video and upload it in advance.